Close Modal
Close Modal
New York
Los Angeles
Representation
US
Asia & Australia
Germany
From in-store animations to customers' shopping bags, Yukai's playful style enveloped Lush's stores for the 2017 holiday season.
Read More
The mission behind this collection for Lush Cosmetics was to unveil the Lush "Naked" line, a revolutionary range where 80% of the products were package-free, championing the reduction of wasteful plastics and labels. Yukai's enchanting illustrations adorned the in-store ambiance, gracing shopping bags, and came to life in a mesmerizing animated loop. The 1:42 minute explainer video, a testament to Yukai's vintage style, emerged as a captivating, beautiful, and impactful showcase of her artistic prowess.
Credits
Director Yukai Du
Client Lush Cosmetics
Art Direction Tom Griffiths
Illustration Yukai Du
No items found.
No items found.
No items found.