[
5 Gum
]
5 Gum - Overstimulate Your Senses
Creative Studio
Hornet
Director
Jay Asavabenya & Jin Jindawitchu
Executive Producer
Jo Arghiris
Senior Producer
Greg Behrens
Producers
Kaewkalaya Emphandhu, Ravikan Tatiyasuk
Production Coordinators
Pacharee Sahatsaphat, Pichayapa Thanusin
Senior Editor
Anita Chao
Conform Editor
Minseok Kim
Art Director
Justin Burks
Storyboards
Sami Healy, Alisha Liu
Designers
Justin Burks, Jay Asavabenya, Jim Rhode, Ayan Nag
Head of CG
Pakorn Bupphavesa
CG Supervisors
Richard Kim, Pidok Moomuensri
VFX Supervisors
Tatchapon Lertwirojkul, Prin Nimmannitya, Adam Abdularee
Technical Director
Chayakorn Yamyuent
CG Leads
Patrick Porter, Christina Ku
Lead Look Dev
Sirinya Choovoravech
Texture & Look Dev
Christina Ku, Nicole Noel, Anne Yang, Kantitad Kimkao, Napat Keskomol, Panitsara Rungampaiphat, Bavornsak Udomchimplee, Kanoksak Kittinatgumtorn, Suphawida Tempiam, Warangkana Thangtongkul
Animation Director
Wesley P
Animators
Patrick Porter, Nick Christie, Matt Corsillo, Nataporn Meekong, Ratchawat Srithong, Jiranan Wongsilakij
Animation (Co-Creation)
Tonq, Jay Asavabenya, Matt Corsillo
Rigging
Sombat Pitakmoo
Lighters
Christina Ku, Nicole Noel, Anne Yang, Pintip Munhmun, Wilasinee Krittayopas, Kunnawut Denmaneeduang
Lead FX
Sopon Noonurat
FX
Joseph Chen, Carlos Sandoval, Peerawat Moonkhay, Kasedtam Poonsawad, Teerapat Charoenkhet, Natthaphong Teepsawang
Character FX
Siriwan Jamsaard
Modeling Lead
Sila Suwansaard
Modelers
Angeline Rivera, Sivavit Bunthongsuk, Sorawit Muangkham, Yongjune Choi
Senior Compositors
Matt DeFranco, Alex Harding, Radchapong Phekasut, Worrachat Kamfun
Jr. Compositor
Ria Shinde
Motion Designers
Fede Cook, Lucas Gugliari
Additional Assets & Shots
Chaya Pictures Co.
Talent Lead
Jonathan Chun
Managing Partner
Greg Bedard
Director of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Head of Production
Dez Stavracos
Sound Design & Mix
Vapor Music
Creative Director/Sound Designer/Engineer
Ethan Myers
Executive Producer
Kailee Nowosad
Chewing 5 Gum hits different now. More digital. More chaotic. More alive.
For this new series, Hornet directors Jay & Jin reimagine the iconic “Stimulate Your Senses” campaign, first launched in the late 2000s and cemented in pop culture for its cinematic swagger. They rebuild it for a hyper-digital, internet-native audience.
Four flavors. Four films. A cascade of maximalist imagery, sci-fi influence, and meme-logic storytelling.
Ascent, Cobalt, Rain, and Prism each become their own micro-world: a wormhole, a watermelon metropolis, a rebirth on an alien windowsill, an icy detonation.
Grounded in their architectural roots and fueled by a distinctly internet-era sensibility, Jay & Jin craft each spot with meticulous design and playful worldbuilding at its core.
This new evolution doesn’t just stimulate your senses. It Overstimulates them. It twists your brain in the best way possible and turns every chew into a hyper-sensory joyride.
Four flavors. Four films. A cascade of maximalist imagery, sci-fi influence, and meme-logic storytelling.Ascent, Cobalt, Rain, and Prism each become their own micro-world: a wormhole, a watermelon metropolis, a rebirth on an alien windowsill, an icy detonation.
