The future of home internet has arrived and it’s called 5G Home.
We worked with Verizon to visualize a Self Setup guide that lets customers install the new 5G Gateway on theirs own in just a few steps. The videos are available through the My Verizon App and allow users to get set up without ever having to get a technician involved. We set out to create a direct and easy to understand user experience by combining beautifully rendered product shots and clean 2D graphics.
In order to create a self-setup guide both easy on the eye and incredibly easy to use, we combined beautiful photoreal CG with clean considered 2D graphics. All of the home environments and product shots were rendered in CG to provide a virtual framework for contextualizing the product. On top of that, Relay Studio integrated a series of simple yet bold graphical animations to bring the 3D renderings to life and let the instructional aspects of the videos pull through.
In addition to the CG & 2D hybrid instructionals, we also enlisted the talents of live action director Daniel Fries to bring the same polished look & feel to the live action arena. All shooting was done at a stage in Brooklyn, adhering to Covid protocols. The spokesperson added an upbeat, natural charm to mesh with the clean, bright design aesthetic. And the result of all this—the marriage of tone across mediums, the intentional set design, the dialed performance of the Verizon personality—contributed to the full-circle nature of the 360 campaign.
Director Relay Studio & Eric Lane Client Verizon
Design Creative Directors Andreas Bjoern Hansen, Rasmus Bak CG Creative Director Eric Lane Client Verizon Production Co Hornet Managing Director Hana Shimizu Head of Production Greg Bedard Head of Creative Development Kristin Labriola Executive Producer Anne Skopas Producer Lauren DeFelice Production Coordinator Nola Donkin
Pre Production Storyboard Rasmus Bak, Andreas Bjoern Hansen, Nicolo Bianchino 2D Design Andreas Bjoern Hansen, Rasmus Bak Environment Designer Eric Lane
Editor Sam Stulin, Dylan Leslie, Minseok Kim
2D Animation Lead Animators Andreas Bjoern Hansen, Rasmus Bak Animators Joyce N Ho, Jeroen Krielaars, Rasmus Lowenbraat, Mathijs Luijten
3D Animation CG Supervisor Eric Lane Comp Supervisor Herculano Fernandes Modeler Ivan Joy, Christina Ku Look Development Christina Ku, Laney Lai Rigger Jared Eng Animators Jared Eng, Jordan Blit, Paolo Cogliati, Michael Sime Lighting/Rendering Christina Ku, Laney Lai, Todd Peleg, Kevin Lu, Eric Lane Compositors Paulo Dias, Herculano Fernandes, Emily Mai, Dave Chen, Matt Defranco
Live Action Director Daniel Fries DOP Adam Santelli Line Producer Brian Bennoff Production Design Susan Linss
Post Production CG Lead Daniel Fries 2D Animator Alex Kohm Lead Compositor Bil Thompson Tracking Bil Thompson Colourist Seth Ricart (RCO)