New York
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Isabella Parish
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Asia & Australia
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Welcome to the limitless world of Adobe Express.
Hornet was tasked with showcasing the platform’s wide range of uses and how easily it connects teams. We created a campaign full of personality, tied together by a bold visual and motion language. Adobe’s clean, purposeful UI flows through the energetic world of the campaign, bringing team members together as they create something incredible!
The campaign spans broadcast, out-of-home, paid social, and streaming placements.
Client Adobe
Production Co Hornet
Agency 72 & Sunny
Creative Directors Wu Lew, Itay Tevel
Executive Producer Cathy Kwan
Supervising Producer Justine Webster
Senior Producer Sarah Cella
Producers Ari Vega, Peter Rynsky, Sarah Cella
Associate Producer Arlon Tanzer
Editors Anita Chao, Cole Bannick, Eren Gulfidan, Christie Brown, Chris Deo, Minseok Kim
Associate Art Director Kelsey Robinson
Designers Hana Eunjin Yean, Rachael Park, PJ Pan, Kyuri Kim, Diane Lee, Sunny Xinyu, Carla Dasso, Apollo Baldoz, Jillian Russell, Nocky Dinh
Motion Designers Nuno Leites, Pablo Lozano, Eduardo Altarriba, Tyler West, Sunny Xinyu, Manu Correa Soto, Amalia Lage, Esteban Esquivo, Jaume Mestre, Jeff Jeong, Mathjis Luijten, Thiago Steka, Jon Smith, Seongjin Yoon, Michael Kuzmich, Érico Santana, Murilo Almeida, Jeff (Jip) Jeong
Motion Design Intern Junjie (PJ) Pan
Editor Minseok Kim
Assistant Editor Cole Bannick
Copywriter Trent Farr
Production Coordinators Caroline Huh, Olivia Grady
Sound Company Good Ear Music Supervision











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