To capture the magic of cinema, agency Zulu Alpha Kilo collaborated with Dan & Jason for a truly captivating project for Canadian entertainment hub Cineplex. Co-director Hyesung Park, along with the seasoned Hollywood character designer Peter de Sève, completed the creative ensemble. The narrative revolves around Lily, a young girl, and her charming snowman companion, serving as a poignant reminder for viewers to always see the bigger picture.