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FDA
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Little Lungs - Famous Lungs | Tony Hawk
Director Peter Sluszka
Agency FCB New York
Production Co Hornet
Executive Producer Hana Shimizu
Development Producer Kristin Labriola
Senior Producer Marty Geren
Senior Editor Anita Chao
Editor Minseok Kim
Asst Editors Dylan Leslie, Minseok Kim Hyeseung Kim
Storyboard Artists Sean Lattrell, David Zung
Character Designs Cat Rao
Environment Designs Stevie Lewis, Olga Sokal, Drew Hartel
Matte Paintings Stevie Lewis
Lead Compositor/VFX Supervisor John Harrison
Compositors Peter Fink, Ted Wiggin
Color Honest Labor
Colorist Shawn King
LIVE ACTION
Line Producer Joel Kretschman
Director of Photography Ivan Abel
Motion Control Operator Richard Coppola
Gaffer Michael Yetter
BB Electric Chris Clarke
Key Grip Balz Beillmann, Kevin Bacon
BB Grip Kevin Bacon, Lyon Taylor, Jake Kump
Animator(s) Matt Somma, Maxwell Sorensen, Matt Christensen, Mikail Ekiz
Art Director Tim McDonald
Fabrication Peter Erickson, David Assel, Maxwell Sorensen, Mikail Ekiz, Ilya Smelanksy, Camille Labarre, Michael Lawrence, Ben Kress, Samantha Smith, Laura Noveck, Kerry Coutu, Matt Scharenbroich, Melissa Chow
CLIENT
Director, Office of Health Communication and Education Kathy Crosby
Deputy Director, Office of Health Communication and Education April Brubach
Director, Division of Public Health & Education Gem Benoza
Supervisory Health Communications Specialist Allison Alexander
Health Communications Specialist Merrybelle Guo
Health Communications Specialist Jomi Kiladejo
Health Communications Specialist Sarah Edwards
Health Communications Specialist To Le
AGENCY
Agency FCB New York
President Emma Armstrong
EVP, Co-Chief Creative Officer Gabriel Schmitt
EVP, Co-Chief Creative Officer Michael Aimette
EVP, Executive Creative Director Gary Resch
Associate Creative Director James Meiser
Associate Creative Director Tara Dobson
EVP, Director of Integrated Production Adam Isidore
Integrated Producer Kate Fixter
Business Manager Janice Katz
EVP, Group Management Director Suzanne Santiago
SVP, Account Director Dimas Adiwiyoto
Account Director Pamela Natale
Account Director Jared Shell
Account Supervisor Ally Morrow
Account Executive Jonathan Skewes
Assistant Account Executive Logan Paul
Project Manager Nicole Lopez
SOUND DESIGN Honeymix LLC
Mixer Eric Thompson
MUSIC
Original Music by Walker
Music Supervisor Julianne Wilson
Executive Producer Abbey Hendrix
Engineer Christopher Keyes
In 2017, Hornet Director Peter Sluszka first introduced the world to "Little Lungs in a Great Big World". Created for the FDA Center for Tobacco Products, the films were designed to educate teens about the harmful effects of smoking in an off-kilter, non-pedantic way. They were an immediate hit, with some serious staying power. Today, the films continue to rack up millions of views on YouTube. And now Little Lungs—the anthropomorphic character that "smoked as a teen and never grew to normal size"—is back!
This time, he's joined by a star-studded cast of celebrities including Terry Crews, Tony Hawk, and Sky Katz. In each spot, these celebs try to help Little Lungs do what they do—from action stunts to singing & performing—and each time, because of his stunted lungs, he falls short in some cheerfully grotesque way. Made in stop motion, the films strike that perfect balance between irreverently funny and devastatingly effective.
"A lot of the Little Lungs content is oddball and off-kilter, trying to cut through the clutter and reach teens in a way that isn’t pedantic."
-Peter Sluszka
"Stop motion was chosen because there's a real visceral quality about the harm that can be done. A physical object being impacted by its environment really shows that those actions have consequences. It strikes the right formula between humorous and gruesome for a notoriously fickle age group."
-Peter Sluszka
