[
Mattress Warehouse
]
Mattress Warehouse - We're a Warehouse
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Discipline
Live Action
Director
Bennett Johnson
Agency
Smith Gifford
Production Co
HB Films
A witty campaign celebrates all different kinds of sleepers.
A bold new direction for the brand uses relatability and humor to reach all sleepers- even the “chainsaw snorers” and the “human turntables”.
Bennett's hallmark blend of surrealism presented with utter sincerity shines through in every detail, from the wear and tear of the bedclothes to the warm glow of the data collecting tablet.
Bennett's hallmark blend of surrealism presented with utter sincerity shines through in every detail, from the wear and tear of the bedclothes to the warm glow of the data collecting tablet.
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