Take a journey across the country in a window-diorama inspired holiday campaign.
Join us as we traverse the nation with USPS's "Built for the Holidays" spot led by Hornet Director Yves Geleyn. This latest installment in the USPS's iconic tradition of holiday campaigns is a live action adventure (entirely made of USPS shipping boxes, envelopes and packing materials) that illustrates the dedication and innovation of the Postal Service, especially during the holiday season.
With a wealth of experience with miniatures, live action, and memorable holiday spots, Yves Geleyn turned to intricate holiday window displays as the inspiration for the look of the campaign. The set took cues from the topography and architecture found across the United States, and the use of actual USPS materials to make every mountain, road, and house automatically gave the spot an inherent charm. But the use of materials isn't the only easter egg- if you look closely (or click to pause) you'll find the Detroit mail ship, QR codes for USPS services like "Operation Santa", billboards made of stamps, and even the legendary USPS million mile award.
In addition to the live-action component, the campaign also includes a national direct mail initiative designed by our team that is set to reach every single home in America. It's a unique opportunity for us all to collectively be part of a shared celebration, no matter where we are.
Client USPS Agency McCann Worldgroup Production Co Hornet Director Yves Geleyn Art Director Natalie Labarre Managing Partner Greg Bedard Director of Production Karen Lawler Head of Production Dez Stavracos Head of Creative Development Kristin Labriola Executive Producers Marty Geren, Jo Arghiris Producer Cameron Lewis Line Producer Joel Kretschman Production Coordinator Ryann Rezza Talent Coordinator Jon Chun
Print/DM Designers Natalie Labarre, Jasmin Lai, Renaud Lavency, Christy Lundy, Sami Healy, Kaycee Nwakudu, Carlos Nieto, Claire Kho, Yves Geleyn CG Lead Richard Kim CG Modelers Leonstudio, Paul Kim, Alex Wergin CG Lighters Alvin Bae, Jeremy Greenberg Compositors Evan Schoonmaker, Tavet Gillson, Melissa Graff Animators Hee Jin Kim
TVC Storyboard Artist Maria Chou CG Lead Richard Kim Previs Artists Patrick Porter, Anthony Travieso Senior Editor Anita Chao Assistant Editors Cole Bannick, Minseok Kim VFX Supervisor Evan Schoonmaker Compositors Dhruv Shankar, Kyle Andal, Gerard Andal
Live Action/Fabrication Line Producer Joel Kretschman 1st AD Rita Warkov Director of Photography Toby Howell 1st AC Nathan Spengler Motion Control Operator Anthony Jacques Motion Control Tech Julio Lopez VTR Operator Jose Segura DIT Jordan Bramlett Script Supervisor Anne De Wolf Gaffer Michael Yetter, Chris Clarke BB Electric Kelley Nesper Key Grip Balz Biellmann BB Grip Kevin Bacon, Bill Hilferty Art Director Natalie Labarre, Tim McDonald Fabricators Pete Erickson, Brian Haimes, Ben Kress, Tiffany Chan, Samantha Smith, Koren Harpaz, Dhruv Shankar, Yves Geleyn, Evan Schoonmaker Production Assistants Tim Kuhl, Kristen Gonzalez, Madeline Coronato, Alan Diaz
Untitled Real World Director Jillian Martin Co-Owner / President Kristin Evans Co-Owner / Executive Producer Jim Evans Executive Producer / Head of Production Geoffrey Campbell Producer Fern Martin DP James Whitaker
Music JSM Chief Creative Officer Joel Simon Executive Producer Jeff Fiorello Senior Producer Norm Felker Senior Producer Andrew Manning Producer Sharon Cha Co-Composer Joel Simon Co-Composer Marc Jacobs
USPS Chief Customer & Marketing Officer Steven Monteith VP of Marketing Sheila Holman Executive Director of Customer Marketing Chris Karpenko Director of Brand Shipping La Tonia Simmons Senior Marketing Specialist Todd Poling Director of Brand Mail Cecelia Winters