Three action-packed stories of transformation brought to life in stunning detail.
This year's campaign gave animation and live action their own starring roles, and brought even more nuanced sophistication to the styling and animation. To bring this new vision to life, Sarah Beth Morgan and Corey Langelotti reunited to co-direct, and, for the first time, they were aided by Clubcamping's visionary animation and character design.
This campaign was all about enhancing the sophistication of the styling while maintaining Ziply's classic high-energy sensibility. Since the scripts leaned a little darker than previous campaigns, and hinged on narratives of transformation, the designs requires more depth and cinematic tonality. This includes more cel animation, hand-drawn flourishes, gradients, texture, and detail than ever before.
As animation leads, the Clubcamping team brought incredible ideas to the table, designed engaging characters, and used their signature inimitably creative transitions using their incredible skills in cel animation.
As a campaign based on stories of transformation, the transitions Clubcamping created are key to each story. Each way that the characters move from slow to fast internet is custom to them and reinforce key aspects of the story.
"The Ziply spots are always really fun! The agency always brings out-of-the-box ideas and is excited about trying new things, so we get to be very creative. It's a really collaborative process." - Hornet Director Sarah Beth Morgan
Director Corey Langelotti and Sarah Beth Morgan Client Ziply Production Co Hornet Managing Partner Hana Shimizu Director of Production Karen Lawler Head of Creative Development Kristin Labriola Executive Producer Cathy Kwan and Justine Webster Head of Production Dez Stavracos Producer Sean O’Loughlin Senior Editor Anita Chao Assistant Editor Minseok Kim Talent Coordinator Jon Chun
Pre Production and 2D Animation - Clubcamping Animation direction Clubcamping | Mariano Fernández Russo EP Ana Sieglitz & Juliana Millán Head of Production Ana Laura Aparicio Line Producer Sofia Arissian Animation Lead Maricel Piazza Animatics Mariano Fernández Russo Art Direction Martín Vinograd Art Lead Pablo Cuello Art Development Juan Barabani, Delfina Perez Adán Layouts Franco Pelliciaro, Celina Pavón, Mariano Fernández Russo, Maricel Piazza 2D Animation Maricel Piazza, Franco Pelliciaro, Carlos Carranza, Diego Doncel, Ángela Constantino, Demián Garnero, Emma Zampalo Cleanup supervisor Carlos Carranza Cleanup Alan Mohamed, Sofía Díaz, Juliana Gorgati, Juan Pablo Barbieri, Agustina Ceballos, Adéle Baquiast Compositing & Motion animation Mariano Fernández Russo, Gabriel Rocha, Rafael Fornaris VFX Compositor Andy Malvasio, Fred Kim Tracking Meg Oswalt Color Correct Company 3, Joseph Bicknell Live Action Someplacenice Executive Producer Estelle Weir Head of Production Steven Bodner Line Producer Kathrin Jassmann Production Manager Mollie Rolfe Production Coordinator Luke Waterman Assistant Director Alex Walti 2nd Assistant Director Chavin Martel Director of Photography Nina Djacic 1st Assistant Camera Mike Hofman 2nd Assistant Camera Simon McKee DIT Jeff Moghadam VTR Scott Wylie Script Supervisor Catherine Taylor Gaffer Dakota Macuzza BB Electric Chris Leung 3rd Electric Jasmine DeBoer 4th Electric Joel Fox Key Grip Lennon Shute BB Grip Innis Papagiannis 3rd Grip Brett Bates 4th Grip Craig MacDonald Generator Operator Brad Logan VFX Supervisor Winston Lee Sound Mixer Scott Taylor Production Designer Dylan Juckes Assistant Buyer Brendan Sommerville Set Dresser David Ramsay, Tracy D'Coutho, Jamie Steele, Johnny Rzadki Art Assistant Yani Gellman Wardrobe Stylist Joanna Kulpa Wardrobe Assistant Sheila Hughes HMU Alison Sharp HMU Assistant Jennifer Topp Location Manager Chas Hay Motorhome Driver Ron Goodison Production Assistant Godwill Okot, Jonas Pikelin, Kevin Rodriguez, Kwaku Yiremkyi, Ducois Du toit, Hamza Mazen, Samuel Mapaderun Craft Service Peter Ferguson Craft Service Assistant Umar Turner Catering El Pocho Antojitos Bar
Agency DNA Executive Creative Director Mishy Cass Art Director Duong Lee Senior Copywriter Garrett Musar Business Director Nicole Schmidt Supervisor, Business Leadership Hannah Vantrease Senior Integrated Producer Kat O'Hara
Client Ziply Chief Marketing Officer Mike Doherty Senior Marketing Comms. Manager Ryan Luckin VP of Marketing | Customer Growth Retention Rod Putney Senior Brand Manager Courtney Bowman