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Three action-packed stories of transformation brought to life in stunning detail.

This year's campaign gave animation and live action their own starring roles, and brought even more nuanced sophistication to the styling and animation. To bring this new vision to life, Sarah Beth Morgan and Corey Langelotti reunited to co-direct, and, for the first time, they were aided by Clubcamping's visionary animation and character design.

This campaign was all about enhancing the sophistication of the styling while maintaining Ziply's classic high-energy sensibility. Since the scripts leaned a little darker than previous campaigns, and hinged on narratives of transformation, the designs requires more depth and cinematic tonality. This includes more cel animation, hand-drawn flourishes, gradients, texture, and detail than ever before.

As animation leads, the Clubcamping team brought incredible ideas to the table, designed engaging characters, and used their signature inimitably creative transitions using their incredible skills in cel animation.

As a campaign based on stories of transformation, the transitions Clubcamping created are key to each story. Each way that the characters move from slow to fast internet is custom to them and reinforce key aspects of the story.

"The Ziply spots are always really fun! The agency always brings out-of-the-box ideas and is excited about trying new things, so we get to be very creative. It's a really collaborative process." - Hornet Director Sarah Beth Morgan

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Credits

Director Corey Langelotti and Sarah Beth Morgan
Client Ziply
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Cathy Kwan and Justine Webster
Head of Production Dez Stavracos
Producer Sean O’Loughlin
Senior Editor Anita Chao
Assistant Editor Minseok Kim
Talent Coordinator Jon Chun

Pre Production and 2D Animation - Clubcamping
Animation direction Clubcamping | Mariano Fernández Russo
EP Ana Sieglitz & Juliana Millán
Head of Production Ana Laura Aparicio
Line Producer Sofia Arissian
Animation Lead Maricel Piazza
Animatics Mariano Fernández Russo
Art Direction Martín Vinograd
Art Lead Pablo Cuello
Art Development Juan Barabani, Delfina Perez Adán
Layouts Franco Pelliciaro, Celina Pavón, Mariano Fernández Russo, Maricel Piazza
2D Animation Maricel Piazza, Franco Pelliciaro, Carlos Carranza, Diego Doncel, Ángela Constantino, Demián Garnero, Emma Zampalo
Cleanup supervisor Carlos Carranza
Cleanup Alan Mohamed, Sofía Díaz, Juliana Gorgati, Juan Pablo Barbieri, Agustina Ceballos, Adéle Baquiast
Compositing & Motion animation Mariano Fernández Russo, Gabriel Rocha, Rafael Fornaris

VFX
Compositor Andy Malvasio, Fred Kim
Tracking Meg Oswalt
Color Correct Company 3, Joseph Bicknell
Live Action Someplacenice
Executive Producer Estelle Weir
Head of Production Steven Bodner
Line Producer Kathrin Jassmann
Production Manager Mollie Rolfe
Production Coordinator Luke Waterman
Assistant Director Alex Walti
2nd Assistant Director Chavin Martel
Director of Photography Nina Djacic
1st Assistant Camera Mike Hofman
2nd Assistant Camera Simon McKee
DIT Jeff Moghadam
VTR Scott Wylie
Script Supervisor Catherine Taylor
Gaffer Dakota Macuzza
BB Electric Chris Leung
3rd Electric Jasmine DeBoer
4th Electric Joel Fox
Key Grip Lennon Shute
BB Grip Innis Papagiannis
3rd Grip Brett Bates
4th Grip Craig MacDonald
Generator Operator Brad Logan
VFX Supervisor Winston Lee
Sound Mixer Scott Taylor
Production Designer Dylan Juckes
Assistant Buyer Brendan Sommerville
Set Dresser David Ramsay, Tracy D'Coutho, Jamie Steele, Johnny Rzadki
Art Assistant Yani Gellman
Wardrobe Stylist Joanna Kulpa
Wardrobe Assistant Sheila Hughes
HMU Alison Sharp
HMU Assistant Jennifer Topp
Location Manager Chas Hay
Motorhome Driver Ron Goodison
Production Assistant Godwill Okot, Jonas Pikelin, Kevin Rodriguez, Kwaku Yiremkyi, Ducois Du toit, Hamza Mazen, Samuel Mapaderun
Craft Service Peter Ferguson
Craft Service Assistant Umar Turner
Catering El Pocho Antojitos Bar

Agency DNA
Executive Creative Director Mishy Cass
Art Director Duong Lee
Senior Copywriter Garrett Musar
Business Director Nicole Schmidt
Supervisor, Business Leadership Hannah Vantrease
Senior Integrated Producer Kat O'Hara

Client Ziply
Chief Marketing Officer Mike Doherty
Senior Marketing Comms. Manager Ryan Luckin
VP of Marketing | Customer Growth Retention Rod Putney
Senior Brand Manager Courtney Bowman