Three tutorials, one majorly satisfying motion-design campaign.
In this “How to Job” series for Adobe, Hornet CD Itay Tevel delivers a clinic in “how to create best-in-class motion design” by showcasing three Adobe programs: InDesign, Photoshop, and Illustrator. Each tutorial is packed with cool & contemporary design, bold & balanced colors, and a distinctly Millennial-centric sensibility. In other words, the humble tutorial gets a totally motion-fueled, design-forward, snappy & stylish makeover.
In our approach, we really honed in on finding the balance between efficiency and the joy of creativity. Our goal was to flip the script on traditionally boring tutorials and create a series of fun, engaging videos with simple and approachable UI.Across all of the How to's, there's a uniform energy, a parallel language of quick snappy movements and interesting tidbits. Yet, each individual tutorial also maintains a very bespoke, fun, playful, and coherent individualism.
Creative Director Itay Tevel Client Adobe Production Co Hornet Managing Director Hana Shimizu Head of Production Karen Lawler Head of Creative Development Kristin Labriola Executive Producer Cathy Kwan Production Supervisor Dez Stavracos Producer Annalee Walton Editor Sam Stulin Assistant Editor Cole Bannick Production Coordinator Brandon Buikema Pre Production Design Dennis Hoogstad, Otilija Morozaitė UI/Tutorial Design Riccardo Agostinelli, Dennis Hoogstad, Ameen Shahid, Dan Stein
Motion Design Motion Designer Riccardo Agostinelli, Dennis Hoogstad, Amália Maria Gagliazzi Lage, Cynthia Larenas, Otilija Morozaitė, Ameen Shahid, Dan Stein Motion Intern Momo Zhao
Audio Sound Company Lime Executive Producer Becca Falborn Executive Producer Susie Boyajan Mixer Joel Waters
Agency Executive Creative Director Lauren Smith Creative Director Kristian Grove Creative Director Scott Reedy Senior Designer Natasha Cirisano Senior Designer Bella Caruso Senior Writer Kevin Tosi Group Brand Director Shane Chastang Brand Manager Trent Teixeira Brand Coordinator Diquan Jackson Senior Strategist Liliana Wagner PAL Director Charissa Kinney PAL Manager Julia Motikov Director of Production Kate Morrison Executive Film Producer Leah Karabenick Film Producer Daniel Stenzel