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To celebrate Amazon's Prime Day, the 2020 campaign unfolded with a twist - a departure in technique from stop-motion to CG, and a shift in process, entirely animated remotely. Yet, in the hands of director Peter Sluszka and his team, the magic of campaigns past endured. For years we have been entrusted with crafting the narrative for Amazon's greatest sales event, a testament to the enduring trust the retail giant places in Hornet's creative prowess. Each year, the challenge is met with unfettered enthusiasm, marking a long-lasting partnership that thrives on innovation and exploring what's outside the box.
Director Peter Sluszka
Client Amazon
Production Co Hornet
Managing Partner Greg Bedard
Producer Alliah Sophia Mourad
Associate Producer Riley Spencer
Editor Sam Stulin
Editor Minseok Kim
Pre-Production
Storyboards Carlos Ancalmo
Character designs Cat Rao
Concept designs Tae Kim, Olga Sokal
Production
Origami Dollar
Modeling Anthony Thomas, Andrew Buehler, Black Sullivan, Yuo Tengara, Diego Melgar, Ryan Taylor, Jon Iwata
Rigging Tony McCormack, Dan Barker
Animation Chris Mayne, Dan Barker, Francisco Ucke, Tony McCormack
LookDev Anthony Thomas, Black Sullivan, Yuo Tengara, Diego Melgar, Ryan Taylor, Jon Iwata
Lighting Black Sullivan, Yuo Tengara, Ryan Taylor, Jon Iwata, Anthony Thomas
Compositing Richard Aponte Chong, Jon Iwata
VFX Technology Ron Anatavara, Sarote Tabcum Jr.
Pipeline TD Lucio Zerbinatti, Dan Barker
Stop Motion
Line Producer Joel Kretschman
Director of Photography Ivan Abel
Gaffer Michael Yetter
Animator Mikail Ekiz
Puppet Fabrication Ben Kress
Set/Prop Fabrication Laura Noveck, Tiffany Chan, Samantha Smith, Pete Erickson, Matt Scharenbroich
Social
CG Lead Richard Kim
Animation Ross Scroble, Hee Jin Kim
Compositing Matt Defranco, Phil Massimino
Lighting Christine Kim, Michael Lampe, Will Atkin
Design Tavet Gillson
AE Compositing Ted Wiggin, Peter Fink
CG Modeler Krista Albert
Honest Labor Color
Colorist Shawn King
Producer Alex Rochinski
Amazon
ECD Jo Shoesmith
Group Creative Director Colin Gaul
Creative Directors Mike Henderson & Madhu Kalyanaraman
Art Director Kalaigh Concannon
Writer Regina Aletto
Creative Producer Heath Ward
Campaign Manager Nick Gesualdi
Project Manager Nicole Jue
Sound Design & Mix Hearby Audio, Seattle
