Hornet's Prime Day celebration is back and stronger than ever!
To celebrate Amazon's Prime Day, the 2020 campaign unfolded with a twist - a departure in technique from stop-motion to CG, and a shift in process, entirely animated remotely. Yet, in the hands of director Peter Sluszka and his team, the magic of campaigns past endured. For years we have been entrusted with crafting the narrative for Amazon's greatest sales event, a testament to the enduring trust the retail giant places in Hornet's creative prowess. Each year, the challenge is met with unfettered enthusiasm, marking a long-lasting partnership that thrives on innovation and exploring what's outside the box.
Director Peter Sluszka Client Amazon Production Co Hornet Managing Partner Greg Bedard Producer Alliah Sophia Mourad Associate Producer Riley Spencer Editor Sam Stulin Editor Minseok Kim
Pre-Production Storyboards Carlos Ancalmo Character designs Cat Rao Concept designs Tae Kim, Olga Sokal
Production Origami Dollar Modeling Anthony Thomas, Andrew Buehler, Black Sullivan, Yuo Tengara, Diego Melgar, Ryan Taylor, Jon Iwata Rigging Tony McCormack, Dan Barker Animation Chris Mayne, Dan Barker, Francisco Ucke, Tony McCormack LookDev Anthony Thomas, Black Sullivan, Yuo Tengara, Diego Melgar, Ryan Taylor, Jon Iwata Lighting Black Sullivan, Yuo Tengara, Ryan Taylor, Jon Iwata, Anthony Thomas Compositing Richard Aponte Chong, Jon Iwata VFX Technology Ron Anatavara, Sarote Tabcum Jr. Pipeline TD Lucio Zerbinatti, Dan Barker
Stop Motion Line Producer Joel Kretschman Director of Photography Ivan Abel Gaffer Michael Yetter Animator Mikail Ekiz Puppet Fabrication Ben Kress Set/Prop Fabrication Laura Noveck, Tiffany Chan, Samantha Smith, Pete Erickson, Matt Scharenbroich
Social CG Lead Richard Kim Animation Ross Scroble, Hee Jin Kim Compositing Matt Defranco, Phil Massimino Lighting Christine Kim, Michael Lampe, Will Atkin Design Tavet Gillson AE Compositing Ted Wiggin, Peter Fink CG Modeler Krista Albert
Honest Labor Color Colorist Shawn King Producer Alex Rochinski
Amazon ECD Jo Shoesmith Group Creative Director Colin Gaul Creative Directors Mike Henderson & Madhu Kalyanaraman Art Director Kalaigh Concannon Writer Regina Aletto Creative Producer Heath Ward Campaign Manager Nick Gesualdi Project Manager Nicole Jue Sound Design & Mix Hearby Audio, Seattle