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Google partnered with a trifecta of creators to raise awareness about ways people can support small businesses.
The creators included: musical artist Black Thought, adhesive bandage company Browndages, and Hornet Director and Designer Bee Grandinetti. The goal was to make a song and video that would celebrate the Browndages business and their inclusive bandages. Through Black Thought’s love-filled lyricism and Bee’s retro and rich design, every shade of brown (and every size of business) are toasted to in full.
CONCEPT & DESIGN
Bee's design is all about bringing the song's lyrics to visual life. Through timely metaphors, retro color palettes, and utterly dynamic character exploration, the tonal thread throughout matches up seamlessly with the theme of the chorus: "Sending love in every shade of brown to ya."
Director Bee Grandinetti
Client Google
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Hana Shimizu
Production Supervisor Dez Stavracos
Producer Justine Webster, Sarah Kamaras
Senior Editor Anita Chao
Designer Bee Grandinetti
Animator Bee Grandinetti, Joe Sparkes, Thierno Bam, Gabriel Chagas, Oscar Pettersson, Ty Enos, Hyo Bin Kang, Rory Dise
Audio "Browndages"
Written By Tariq Trotter
Produced By James Poyser
