New York
Los Angeles
Representation
US
Asia & Australia
Germany
In the 2016 election, over 318,000 absentee ballots were rejected. Luggage brand Away decided to combat this unfortunate reality with a campaign called “Travel the Vote”—which encouraged people to go directly to their registered places of voting to cast their ballots in person. This film—directed by Hornet’s own Natalie Labarre and created by Hornet’s 2D team over a tight 3-week turnaround—is a stylish :60-second spot that's all about traveling in the name of democracy.
The style of the film is illustrative 2D with poppy colors and hints of stylized graphics & old-school patriotic lettering. In Natalie’s words, “I was excited to work with the limited palette as a graphic challenge. It turned out to also be a fun device for the style of morphy transitions we played with!”
Director Natalie Labarre
Client Away
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Greg Bedard
Head of Creative Development Kristin Labriola
Executive Producer Hana Shimizu
Senior Producer Dez Stavracos
Associate Producer Nico Benenati, Riley Spencer
Senior Editor Anita Chao
Editor Hyeseung Kim
Pre Production
Storyboard Artist Natalie Labarre
Designer Natalie Labarre, Seongjin Yoon
Animator Sami Healy, Natalie Labarre, Seongjin Yoon
Compositor Seongjin Yoon
Audio Squeak E. Clean
Sound Design & Mix Stuart Welch
Producer Nicholas Doering
VO Artist Jaime Lamchick
Client Away
Creative Director Marcus Johnston, Julie Matheny
Design Director Nate Blowers
Senior Graphic Designer Justin Tang
Director of Creative Services Stephanie Thiel
Senior Creative Services Manager Stacey McMaster
Director of Production Laura Lepre
Senior Creative Producer Amanda Weidman
Senior Vice President, Brand Marketing Selena Kalvaria
Vice President, Brand Marketing Alexis Pagis
Brand Director Julia Nathan
Senior Brand Manager Lily Chappell
