New York
Los Angeles
Representation
US
Asia & Australia
Germany
Using organic lighting, cinematic camera moves, and an earthen palette, the natural elements of the Traditional Medicinals brand are on full ethereal display. In each spot, it's the plants that take center stage. The characters and backgrounds become more graphic. The tea-themed flora, more celebrated and saturated. Combined, this contrast creates an eye-catching look and a dulcifying feel.
In each film, there's a moment when the lead character goes from "stress to sip to bliss." As soon as they drink the tea, we see not only their immediate calm and soothed reaction, but also hints of the Traditional Medicinals brand seeping through—plants beginning to grow around the edges of the screen, dandelions drifting across the frame, the sun illuminating the scene. It's these foreshadowing transformations that drive the narrative forward and contribute to the overall blissful vibe of the films.
Director Natalie Labarre
Client Traditional Medicinals
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Hana Shimizu
Production Supervisor Dez Stavracos
Producer Sarah Kamaras
Assistant Editor Hyeseung KimPre Production
Storyboard Artist Natalie Labarre
Character Designer Natalie Labarre, Jonas Mosesson
2D Prep Rory Dise
Environment Designer Natalie Labarre, Sara Litzenberger, Otilija Morozaitė2D
Art Director Natalie Labarre
Lead Animator Ty Enos
Animator Ty Enos, Carlos de Faria
Jr Animator Rory Dise
Cleanup Animator Rory Dise, Ty Enos, Hyo Bin Kang, Sandrine Han Jin Kuang, Natalie Labarre
Animator/Compositor Otilija Morozaitė, Henry Pak, Arm Sattavorn, Seongjin Yoon
Agency BSSP
CD/Art Director Ed Patterson
CD/Art Director Justin Hargraves
CD/Copywriter Jeff Hornung
Art Director Sarah Ross
Copywriter Rodd Naimi
Dir. Prod Liz Corsini
Sr. Producer Tess Rockers
Business Affairs Kelly Ingles
Account Director AJ Marino
Account Supervisor Megan Siewert
