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Executive ProducerBen Sharpe
Executive ProducerCathy Kwan
Executive ProducerAshley Monaghan
Xavier EgurbideAngela KaperPatricia Claire
+1 212 255 2252
+1 416 917 6791
AU +61 429 992 292CN +86 186 2133 2072
+49 4048 40 5851
Relay collaborated on this campaign, positioned to transform design for Android, for Google, and for the entire tech industry and was launched at Google I/O in 2021.
The visual direction was built from the central question of “What if form did not just follow function, but also followed feeling?”
The ‘Making of Material You’ series dives into Google’s philosophy and approach to design. Explaining their vision for an adaptive, personal, and expressive future for design.
The full series can be seen on the Google Design website.
Directors Relay Studio