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New York
Los Angeles
Representation
US
Asia & Australia
Germany
Form follows feels in this campaign for Google's design philosopy.
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Relay collaborated on this campaign, positioned to transform design for Android, for Google, and for the entire tech industry and was launched at Google I/O in 2021.
The visual direction was built from the central question of “What if form did not just follow function, but also followed feeling?”
The ‘Making of Material You’ series dives into Google’s philosophy and approach to design. Explaining their vision for an adaptive, personal, and expressive future for design.
The full series can be seen on the Google Design website.
Credits
Directors Relay Studio
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