Headspace

EVOLUTION OF AN IDEA

The challenge for this second collaboration was finding a balance between fun character animation and the soothing feeling that the film needed to communicate. To achieve this, Moth played around with relatable facial expressions—nothing too cartoony—as well as a good dose of indoor surrealism. By adding sleepy soundscapes and adopting the wider and brighter original Headspace palette for busy and illuminated scenes, Moth could transition into a calmer place using the new palette as the characters dozed off.

FUN CHARACTER ANIMATION

The power of these spots is in their subtlety. The character design features an appealing mix of soft expressions and simple facial movements. An open eye, a furrowed brow, a resignated exhale; these are all that's needed to get the Headspace message across. No need to reinvent the wheel of human emotions, as the struggle to fall asleep is a universal one. The characters—with their understated design—are believable, relatable, and completely endearing.

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