New York
Los Angeles
Representation
US
Asia & Australia
Germany
EVOLUTION OF AN IDEA
The challenge for this second collaboration was finding a balance between fun character animation and the soothing feeling that the film needed to communicate. To achieve this, Moth played around with relatable facial expressions—nothing too cartoony—as well as a good dose of indoor surrealism. By adding sleepy soundscapes and adopting the wider and brighter original Headspace palette for busy and illuminated scenes, Moth could transition into a calmer place using the new palette as the characters dozed off.
FUN CHARACTER ANIMATION
The power of these spots is in their subtlety. The character design features an appealing mix of soft expressions and simple facial movements. An open eye, a furrowed brow, a resignated exhale; these are all that's needed to get the Headspace message across. No need to reinvent the wheel of human emotions, as the struggle to fall asleep is a universal one. The characters—with their understated design—are believable, relatable, and completely endearing.
Director Moth
Client Headspace
Designed Moth, Ping Mak, Chi He
Produced Moth
Animation Ben Ommundson, Hozen Britto and Moth
Compositing Victoria Jardine and Moth Studio
Music Ally Mobbs, Headspace
Sound Design Ally Mobbs
Client Headspace
Creatives Makenzie McNeill and Chris Martz
Creative Director William Fowler
Senior Producer Sara Leimbach
Production Year 2019



