An iconic dance is fit for the most iconic handbag.
Sander Plug takes the reins in a film series for the esteemed French luxury brand Longchamp, crafting a fresh promotional campaign for their most iconic handbag. Through abstract dance sequences and handbags intricately folded like delicate French pastries, Sander unfurls a delightful narrative, ensuring the campaign carries no excess baggage. Each frame embodies the essence of Le Pliage as more than a mere accessory, but a masterpiece of craftsmanship and style.
Director Sander Plug Client Longchamp CEO Jean Cassegrain MD/Artistic Director Sophie Delafontaine CMO Marie-Laure Dubuisson Project Manager Marie Coumes Agency Fred & Farid Chief Creative Officers Fred & Farid Managing Director Severine Autret Creative Director Chelsea Steiger Writer Hilary Smith Account Executive Leslie Hatchwell Agency Producer Agnes Bouille Photography Sander Plug Executive Producer Maarten Le Roy Producer Marie-Hélène Van Quickenborne DOP Patrick Otten Styling Thomas Vermeer Choreography Alexis Blake First AD Jurriaan Rohde Art Jelier & Schaaf Hair La Toya Velberg Make-Up Mascha Meyer Models Femke Huijzer @michamodels – Cathy Wolf @futurefacesmodels – Wioletta Rudko @skinsmodels – Jingjing Mao @paparazzimodels – Alanna Archibald, Jean Augnet, Manu ten Kate @thefashioncomposersagency Post Production The Compound Music Diederik Idenburg