Vucko brings creator worlds to life in these playful package for Meta’s newest campaign.
The latest campaign with Meta is a peek into the worlds of different creators through the context of how they use the Meta family of apps. In addition to producing a series of films combining live action, clever cg & motion elements, Vucko were also approached by Meta to create a dynamic wrapper package to be used across all workstreams in the campaign.
Figuring out how to leverage existing brand elements in a way that captured the playfulness of the campaign, we played with floating elements to bring creator worlds to life with energy and detail, intros & outros to increase brand attribution, and UI animations with an elevated rendering. This project is a celebration of what's possible when passion & people meet Meta's technologies.