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Hornet collaborates with Nuro, a robotics company specializing in self-driving vehicles, to create a modular brand film series and internal motion system.
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Vucko's library of mnemonics gave Nuro a variety of ways to express itself. Animation follows a 66/88 ratio, providing a strong ease in and an even stronger ease out. Applying these motion principles made sure all assets felt soft and humanistic, and were able to play across many aspect ratios.
Numerous title cards and lower thirds were created using Suisse Int’l, a humanist typeface. This offered the utmost flexibility for communicating what needed to be communicated - wherever, however.
Credits
Director Vucko
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