To introduce the world to Sluff’s Korean bathhouse-inspired products, our 2D team brought bold graphics and humor into a pristine, luxury environment.

‍

The sharp visual language of the campaign is rooted in skate iconography and contemporary Asian packaging and tattooing motifs. In a tangible ode to the personal history and connection to the brand, the spot is narrated through a megaphone by the co-founder’s enthusiastic mother. Together, these elements create a launch film that is punchy, a little subversive, and 100% Sluff.