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Mischief Agency teams up with Hornet's Reece Parker on a new campaign for Heinz, utilizing real stories from real reviewers to highlight how Heinz ketchups is a cut above the rest.
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In a dynamic collaboration between Mischief Agency and Reece Parker, a fresh campaign for Heinz is brought to life, driven by real reviews. Each online rating shares a common sentiment: the food is great, but the ketchup wasn't Heinz. And that is simply not acceptable. This clever cautionary tale underscores the unparalleled quality of Heinz ketchup, and is realized by Reece's infusion of a handmade styling and motion that emphasizes the reviews' narration.
Credits
Director Reece Parker
Client Heinz
Agency Mischief
Production Studio Fresh Face in Hell
Production Coleman Sweeney, Jason Botkin
Art Direction Reece Parker, Mischief
Illustration, Animation, Composite Reece Parker
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