A campaign that runs like clockwork while retaining a human touch.
In a cinematic reimagining of the United States Postal Service, Bennett Johnson and Sam Mason skillfully orchestrate a grand metaphor of finely tuned cogs and gears to seamlessly link businesses and customers.
Bennett Johnson directs by building a world that balances grand narrative with human-scale finesse, creating a synchronicity and choreography propelling the postal service forward. Sam Mason inspires this visually rich utopia by bringing a dreamy warmth that adds depth of humanity to the scenes.
This campaign extends an intriguing invitation, beckoning you to peer behind the scenes and step into a world that is both fantastical and intimately recognizable.
Client USPS Agency MRM Production Co Hornet Director Bennett Johnson & Sam Mason VFX Creative Director Evan Schoonmaker Managing Partner Greg Bedard Director of Production Karen Lawler Head of Production Dez Stavracos
Executive Producer Ben Sharpe Producer Cameron Lewis Line Producer David Marks Director of Photography Justin Henning Production Designer Natasha Gerasimov Senior Editor Anita Chao Conform Editor Matthew Sandager Assistant Editors Cole Bannick, Minseok Kim Concept Artists Jin Jindawithcu, Jay Asavabenya Storyboard Artist Jeremy Sickels CG Lead Pakorn Bupphavesa Previs Artist Arsen Arzumanyan CG Generalist Erwin Riau, Rui Zhu, Angeline Rivera, Todd Peleg, Moises Gomes Rigging Carlos Sandoval Light & Rendering Christina Ku, Laney Lai, Aaron Baker CG Clothing Karina Ochoa Senior Compositor Matthew DeFranco Compositor Carl Mok, Andy Malvasio, Paulo Dias Animator Nicholas Christie, Meg Oswalt, Hee Jin Kim, Carlos Sandoval Matte Painter Jason Jin Production Coordinator Brandon Buikema Talent Coordinator Jon Chun