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We were delighted to once again collaborate with the in-house creative team at Spotify to develop the entire motion system for Spotify’s 2021 Wrapped campaign. The motion system was created to support the overarching design system created by the Spotify in-house team. With Hornet Director Vucko at the helm, we built guidelines and a library of toolkit assets to be used on all social and digital experiences.
The Monogram, the 2022 Wrapped visual device, was a combination of moving shapes that feel both hypnotising and satisfying. There are 4 unique pieces of content that can be applied on top of any monogram. Vibrant color swatches are combined to create 6 available palettes.
There are an exponential amount of monogram, content and color combinations to choose from.
The text wall is built to dynamically scale to fit any copy length or text style. Artwork within the compositions are easily updated and/or replaced by simply dragging and dropping image files.
Director Vucko
Client Spotify
Production Co Hornet
Managing Partner Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Cathy Kwan
Production Supervisor Dez Stavracos
Senior Producer Justine Webster
Producer Nico Benenati
Associate Producer Heather Hardin
Senior Editor Anita Chao
Editor Minseok Kim, Matthew Sandager, Eren Gülfidan, Cole Bannick
Production Coordinator Ryann Rezza
Talent Coordinator Jon Chun, Lizzy Dolce
Motion Design
Creative Director Itay Tevel, Felipe Posada
Motion Designer Cynthia Larenas, Larisa Martin, Érico Santana, Alma Kim, Juan Martin Ayerbe, Fede Cook, Jeejung Kim, Amália Lage, Joash Berkeley, Vanessa Appleby
Motion Interns Kent Ortiz, Alie Wu
Client Spotify’s In-House Creative Team
The Monogram, the 2022 Wrapped visual device, was a combination of moving shapes that feel both hypnotising and satisfying. There are 4 unique pieces of content that can be applied on top of any monogram. Vibrant color swatches are combined to create 6 available palettes.
