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Hornet Director Andy Baker teamed up with British music group easy life to direct and animate a music video for their opening debut album track 'a message to myself.'
The film is typical Andy Baker: vivid 2D characters, rich animations, a definitive 'cool' quality, and an understated yet insuppressable moral depth. Through the metaphor of a fishbowl representing burnout, Andy tackles the subject of mental wellbeing with an uplifting story that harmonizes perfectly with the song's to-be-lived-by lyrics: "there's nobody else who can do you like you can do."
A POSITIVE MESSAGE
The film's subject matter—mental wellbeing—is especially relevant right now. In Andy's words, "I hope this film can help, even in a tiny way, remove some of the public stigma surrounding discussing mental health and echo the sentiment of the song by sending a positive message of support to anyone who needs it right now." After all, "a message to myself" is really a message to all of us. And Andy's film underscores this point with palpable positivity and relatability.
ADDITIONAL LAUNCH FEATURES
Accompanying the release of the music video was an all-you-can-imagine buffet of fun promo assets. On Youtube, there was a live chat between Andy and easy life frontman Murray Matravers about the making of the music video. On Instagram, there was an AR filter where users could capture themselves in the fishbowl and see a goldfish swimming around their head. On the easy life website, there was a playable (and incredibly addicting) video game where users could steer an animated Murray swimming past underwater obstacles. In other words—whether it's hidden easter eggs or interactive design elements—as ever with Andy Baker projects, there's often more than meets the eye.
Director Andy Baker
Agency Island Records
Executive Producer Lucia Davies
Written by Andy Baker
Produced by Andy Baker Studio
Full production credits
Storyboard Artist Andy Baker
Character Designer Andy Baker
Background Design Andy Baker, Guy Field
Background Design Assistance Mica Warren
Background Painting Andy Baker, Guy Field
Lead Animators Hozen Britto, Frankie Swan
Animators Bishoy Gendi, Yino Huan, Andy Baker
Colour & Clean-up Animators Qiao Joe Cheng, Freddie Griffiths, Jamie Hobbs, Ned Mackness, Ed Smith
Animation Intern Felix Alteus
Compositor Linus Kraemer, Andy Baker
Compositor Titles Tim Marriott
Title Design Charlie Drinkwater
Track Easy Life ‘A Message To Myself’
Sound Design Father






"The track takes you on such an amazing emotional rollercoaster, I wanted the animation to match this and the positive feeling it leaves you with. We also wanted the film to talk about mental health in more open and realistic ways, as it was something I had been struggling with doing at the time."