Easy Life

Hornet Director Andy Baker teamed up with British music group easy life to direct and animate a music video for their opening debut album track 'a message to myself.'

The film is typical Andy Baker: vivid 2D characters, rich animations, a definitive 'cool' quality, and an understated yet insuppressable moral depth. Through the metaphor of a fishbowl representing burnout, Andy tackles the subject of mental wellbeing with an uplifting story that harmonizes perfectly with the song's to-be-lived-by lyrics: "there's nobody else who can do you like you can do."

A POSITIVE MESSAGE

The film's subject matter—mental wellbeing—is especially relevant right now. In Andy's words, "I hope this film can help, even in a tiny way, remove some of the public stigma surrounding discussing mental health and echo the sentiment of the song by sending a positive message of support to anyone who needs it right now." After all, "a message to myself" is really a message to all of us. And Andy's film underscores this point with palpable positivity and relatability.

ADDITIONAL LAUNCH FEATURES

Accompanying the release of the music video was an all-you-can-imagine buffet of fun promo assets. On Youtube, there was a live chat between Andy and easy life frontman Murray Matravers about the making of the music video. On Instagram, there was an AR filter where users could capture themselves in the fishbowl and see a goldfish swimming around their head. On the easy life website, there was a playable (and incredibly addicting) video game where users could steer an animated Murray swimming past underwater obstacles. In other words—whether it's hidden easter eggs or interactive design elements—as ever with Andy Baker projects, there's often more than meets the eye.