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Sleek, stylish, abstract. Clim Studio created Artgrid's first foray into animated advertising.
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The animations succeed for a variety of reasons: firstly, by paying close attention to textures, color, and composition. Then, by creating a visual contrast through the mixture of organic elements with glossy and glassy spherical objects. Those were the tools to create fun moving pieces of art with a sober set design, soft lighting, and bold yet delicate props.
Credits
Director Clim Studio
Client Artgrid.io
Produced at Clim Studio
Creative Direction Clim
Set Design Clim & Edgar Ferrer
Animation Edgar Ferrer
Edit Clim
SFX QB Sound
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