Leukemia & Lymphoma Society

Natalie Labarre creates a visual representation of what it's like to have your life fall apart - and how LLS can help people to remain grounded in the face of earth-shattering news.

The elegant artwork and fluidity of the animation is what makes the spot so powerful. The visuals are strong, the design is delicate. Most of the animation is done digitally with a small amount of hand-drawn textures to add a hand-made warmth. The overall effect is one of evocative clarity. Not only is the LLS message delivered attractively; it's delivered effectively, too.

LLS is the largest nonprofit dedicated to fighting blood cancers. Since 1949, they’ve invested nearly $1.3 billion in groundbreaking research and also provided patient support to thousands of people. When they came to Hornet to help spread awareness about their cancer support services, it was a no-brainer that we would help. Cancer is never an easy subject to cover. But Natalie’s work brings with it a stoic, hopeful composure and warm sensibility that confronts the world-shaking difficulty of a cancer diagnosis with a determined air of optimistic fight—which is completely in line with the LLS mission and motto: "Beating Cancer Is in Our Blood."