New York
Los Angeles
Representation
US
Asia & Australia
Germany
Through the message “We hear you. We see you. We believe you.” the PSAs aim to rally survivors and supporters together in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor.
Complementing the raw emotions of the film's voiceover is a visual narrative that's equally powerful. With masterful symbolism, the story of a woman confronting the tramautic memory of sexual violence unfolds. The images are beautiful but haunting: a young girl is trapped in the silhouette of a man, then toyed with like a powerless ant in the hands of a man, then sinking into the dark waters of years-long silence. But then the images turn hopeful. There's light and justice in the form of a ladder that takes her above the opressive silence to speak out. Because her voice, and the voices of others, are weapons against sexual violence.
The PSAs made waves in the press, appearing in Los Angeles Times, New York Times, Huffington Post, NBC News, and Campaign.
Director Natalie Labarre
Agency Deutsch
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Senior Producer Cathy Kwan
Editor Stephanie Andreou
Production Coordinator Riley Spencer
Storyboard Artist Natalie Labarre
Designers Natalie Labarre, Sami Healy, Sara Litzenberger
Lead Compositor Mike Luzzi
Animators Angela De Vito, Natalie Labarre, Samantha Healy, Sara Litzenberger
Animation Interns Andres Padilla, Ella Dobson, Kathleen Gleeson, Seongjin Yoon
Compositor Ted Wiggin
Client Girls for Gender Equity
Founder/Chief Strategist (Girls for Gender Equity) Tarana Burke
Managing Partner, Communication + Engagement (Blackbird) Mervyn Marcano
Project Director (‘me too’ Movement) Cali Green
Executives:
CEO, North America Mike Sheldon
President, Los Angeles Kim Getty
Agency Deutsch
Chief Creative Officer, North America Pete Favat
EVP, Executive Creative Director + Art Director Jorge Calleja
EVP, Head of Design Adhemas Batista
Creative Director Carmen Love
Art Director Katie Dittman
Account Planning:
Head of Strategy Kelsey Hodgkin
Digital/Social Strategist Chelsea Curry
Production:
SVP, Executive Producer Margaret Nickerson
SVP, Executive Producer Mary Ellen Duggan
Senior Producer Jesse Pugh Ferguson
Business Affairs/Traffic:
SVP, Director of Integrated Business Affairs Abilino Guillermo
Senior Integrated Business Affairs Saeyoung Kim
Director or Broadcast Traffic Carie Bonillo
Account Management:
EVP, Group Account Director Montse Barenna
VP, Director of Experience Acacia May
Account Supervisor Nissa Gutierrez
PR:
VP, Director of Communications Mikaela Liboro
PR Manager Karina Brennan
Audio Record / Mix Steelhead
Audio Engineer Cayce Sylvester
Managing Director Ted Markovic
Executive Producer Adam Becht
Audio Director Terry Miglin
Producer Patrick Lewis
740 Sound
Mixer Chris Pinkston
Executive Producer Scott Ganary
Producer Jeff Martin
Assistant Mixer Will Pugh
Lime Studios
Mix Engineer Tom Paolantonio, Matt Miller
Assistant Mixer Lisa Mermelstein
Executive Producer Susie Boyajan
Producer Kayla Phungglan
