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One of the key things to get right with the look of these spots was the balance between traditional and contemporary. They needed to reference the long history of the Salvation Army, have the nostalgic warmth of the holiday spirit, but also clearly talk about the contemporary situations that resonate with people in 2017. Through Moth's beautiful—even poetic—use of animation and illustration infused in the narrative, we are left with an elegant tale full of kindness, generosity, and tenderness that is all too needed in our current world.
Director Moth
Agency The Richards Group
Client The Salvation Army
Designed Moth Studio, Léonie Després, Manddy Wyckens
Produced by Hornet & Moth Studio
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Eva Dahlqvist & Dez Stavracos
Editor Daniele Baiardini & Stephanie Andreou
2D Animation Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Jennifer Zheng
Cleanup Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Freya Hotson, Matt Lloyd, Mick O’Sullivan, Lior Wolff-Epshtein
CG Animation Luke Carpenter, Luke Doyle
Compositing Daniele Baiardini
Editing Assitance Stef Roberts
Music composed, conducted and arranged by Pierre O'Reilly
Orchestra contractor James Fitzpatrick
Session Producer James Fitzpatrick
Orchestra The City Of Prague Philharmonic Orchestra
Recording Engineer Jan Holzner
Vocals Triona O'Neill
Piano Pierre O'Reilly
Recording Engineer Tom Bullen
Mixed and Mastered by Nick Taylor
Sound design Box Of Toys Audio
Post Production 3008
Audio Engineer Matt Cimino
Online Flame Artist Mark Sullivan
Senior Producer Jennifer Brannon
Voice over artist Susan Eisenberg - William Morris Endeavor Entertainment-LA
