Vucko reimagines a sleek and modular new motion design system for Tidal.
Tidal, a premier music streaming service were looking to create a singular motion identity. To get there, Vucko built a modular system with a cohesive asset bank. They embarked on a six-month study of Tidal by exploring a series of identity treatments. The final asset bank included logos, playlist devices, and campaign messaging with plenty of range to power future applications. This was a deeply integrated partnership that set the stage for future campaign work and beyond.