New York
Los Angeles
Representation
US
Asia & Australia
Germany
Sander unveils a captivating triptych for Campari, ingeniously demonstrating that no matter the scenario, sipping the apéritif can always be done with flair. The films present a riddle for our parched protagonist: how do you enjoy a Campari cocktail when the glass is upside down? In each spot, our effortlessly stylish hero masterfully orchestrates inventive maneuvers to flip the cocktails into their proper drinking positions – all without a single precious drop of Campari spilled, of course. It's a series that not only quenches the thirst but does so with a touch of sophisticated magic.
Directors Lernert & Sander
Client Campari / Suntory
Creative Direction Lernert & Sander X Mori Inc.
DOP Patrick Otten
Art Director Tom Darmstaedter
Styling Thomas Vermeer
Make Up Florence Teerlinck
Editor Simone Rau
Grading & Online Hectic Electric
Music & Sound Design Diederik Idenburg(MOST Original Soundtracks)
Casting Alexandra Carrée
Models Layna, Nicola & Olav (Dominique Models)
Project Manager Misato Tachibana, Motoko Shimizu
Producer Marie-Hélène Van Quickenborne, Bram Sterckx
Executive Producer Maarten Le Roy
Creative Agency Mori Inc. / Lernert & Sander
Production Company ADULT (adult-image.tv)
“In the incredible history of past Campari campaigns we felt that the emphasis was placed on making the Campari model elusive and alluring. So, for this project, we wanted to direct the intrigue back to the drink - by turning the drink upside down. We partnered up with the wonderful Creative Director Morihiro Harano of Mori Inc Japan who asked us to create this series, and he gave us complete directorial freedom. We’re very proud of this collaboration.”
