New York
Los Angeles
Representation
US
Asia & Australia
Germany
From 1963 to 1988, "Mutual of Omaha's Wild Kingdom" was a touchstone of American TV, essentially the original "Planet Earth." Each Sunday, millions of Americans would tune it to watch legendary hosts like Marlin Perkins and Jim Fowler pioneer the narrated nature adventure genre. The goal of this current campaign—"Protect Your Kingdom"—was to harken back to the heritage of that show; to hone in on the nostalgic element for the generation of customers who'd grown up watching it; and to explore the contrast of wild and domestic spaces in order to communicate the message that everyone has a kingdom worth protecting.
The power of these stories is all in the magical misdirections. In each spot, there's a transitional element that carries over into both worlds—the panther becomes the housecat, the waterfall becomes tap water gushing from the sink, the tall grasses of the Savanna become the grasses of a domestic backyard. This effortless blur of imagination and reality is what establishes the analogy between the wild kingdom and the personal kingdom. And in the ultimate outcome? We get humanity. A collection of intimate family moments & emotive vignettes full of real humanity.
Director Natalie Labarre
Client Mutual of Omaha
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Production Supervisor Dez Stavracos
Associate Producer Nico Benenati
Editors Hyeseung Kim, Sam Stulin
Production Coordinator Nikki Knight
Pre Production
Pitch Anna Bron, Matt Carlson, Benjamin Flouw, Natalie Labarre, Renaud Lavency, Stevie Lewis, Angie Son, Seongjin Yoon
Storyboard Artist Sami Healy, Hyo Bin Kang
Character Designer Anna Bron, Benjamin Flouw
2D Prep Sami Healy
Environment Designers Benjamin Flouw, Stevie Lewis
2D
2D Lead Sami Healy
Art Director Angie Son
Animators Olivia Blanc, Sami Healy, Sandrine Han Jin Kuang, Camille Vincent, Dahui Wang
Cleanup Animators Aleksandra Krechman, Sandy Lachkar, Sara Litzenberger, Mariah Marshall, Casey McDonald, Dax Wong
Comp Lead Erik Righetti
Compositors Pedro Piccinini, Shuhan Teoh, Seongjin Yoon
Additional Compositor Sam Stulin
Mnemonic Animator Allen Laseter
Illustration
Art Director Angie Son
Character Design Anna Bron, Angie Son
Additional Character Design Stevie Lewis, Sara Litzenberger, Antonio Morales
Background Design Benjamin Flouw, Stevie Lewis
Additional Background Design Sara Litzenberger
Audio
Sound Designer Jennifer Pague
Mix Artist Hope Brush
VO Brad Avenyou
Agency
Creative Team Ben Klassman, Phil Wood
Executive Creative Director Laura Rogers
Creative Directors Phil Foster, Jennifer Thomas
Account Team Julie Kirkpatrick, Mike Veselinovski
Producer Sue Witham
