Happify

Happify - Future You

Design

Character

Systems

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Character-led animations, fluid movements, and snappy transitions come together to capture the effortlessness of the Happify brand.

Mixing character-fueled animations with fluid movements and snappy transitions, this film is all about capturing the effortless nature of the Happify brand. The narrative is more metaphorical than precise. The design, more inspiring than insistent—with abstract shapes and soft yet clarifying colors. All things combined, there's a happy momentum to the film that—even with complicated levers like data visualization and information-rich VO—feels effortless and clean.

According to Itay, "The Happify brand is all about potential and possibility, and that's the spirit we wanted to pull through. We wanted to create a compelling video that hits the main points of the Happify product in the most engaging, fun, energetic yet organic way - inspiring people to invest in a future of happiness."

Credits

In this explainer video for Happify, Hornet’s Itay Tevel creates a storytelling system built on energetic motion, engaging transitions, and engrossing rhythm. Conceptually, the film showcases how enterprise employees can be healthier & happier when using Happify Therapeutics. Visually, Itay concocted a concise & coherent interplay of movement, typography, and color to make the message pop in all the right places. Working directly with Happify, the film was produced in 8-weeks, and it offers a (snappy & fluid) glimpse at Hornet’s brand-direct capabilities.

CREDITS
Creative Director Itay Tevel
Client Happify
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Cathy Kwan
Production Supervisor Dez Stavracos
Producer Riley Spencer
Editor Sam Stulin
Assistant Editor Cole Bannick

Motion Design
Motion Lead Itay Tevel
Design Lead Renaud Lavency
Design Francisco Quiles, Isabelle Souri, Itay Tevel
Animation Lead Francisco Quiles,
Motion Design Zack Lee, Itay Tevel, Jiaqi Wang

2D
2D Interns Rory Dise, Kaycee Nwakudu

Music
Sound Design/ Mixer/ Score Omri Anghel

VO
Sound Company PLUSHnyc
Mixer/Sound Designer Evan Spear
Producer/Managing Director Stephen Schmidt
Voice Over Nicky Sunshine

Happify
Chief Brand Officer Scott Witt
Creative Director Elaine Colenbrander
Program Manager Brand Jake Morris
Copywriter Alex Frank

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