[
Honda
]
Honda - The Dreamer
Director
Samuel Jerome Mason
Agency
RPA
Client
Honda
Creative Directors
Guto Terni, Samuel Jerome Mason, Vinicius Costa
Executive Producer
Crystal Campbell
Producer
Ryan Mack
Assistant Producer
Amanda Penney
Director of Photography
Bill Pope
Technical Lead Director
Aaron Baker
Design
Fred Palacio, Eric Pautz, Guto Terni, Vinicius Costa, Samuel Jerome Mason
Additional Concept Design
Painting Practice, Michal Lisowski
Storyboards
Eric Pautz, David Zung, Fred Palacio
Modeling
Todd Danielle, Anthony Patti, Gustavo Groppo, Vinicius Costa, Guto Terni, Samuel Jerome Mason, Daniel P. Teixeira, Fred Palacio, Rafael Ghencev, Juliano dos Santos Araújo, Fellipe Beckman
Produced By
Roof Studios
Terry Gilliam and Rube Goldberg-inspired magic create a surreal spot.
In a fantastical world of Rube Goldberg devices, Samuel Jerome Mason, Guto Terni and Vinicius Costa directed this surreal ride for the Honda Civic.
Using over the top, absurdist logic, Sam wanted to turn the traditional car commercial on its head.
Jumping from micro to macro, we move easily within the landscape that shifts between CG environments and the live action car.



Using over the top, absurdist logic, Sam wanted to turn the traditional car commercial on its head.


Jumping from micro to macro, we move easily within the landscape that shifts between CG environments and the live action car.

