New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
The extensive global campaign guides us through a festively decorated mansion full of charming and lavishly adorned guests. The extravagant night unfolds in a whirlwind of opulence.
Extensively detailed worldbuilding envelops viewers in the dazzling holiday experience of La Mer. The stylish interiors channeled luxury window vignettes, architecture from the Gilded Age through the Roaring 20s, and choreography of early 20th century stagecraft like Busby Berkeley's cinematic dance sequences. From the grand staircase to the sparkling masks, every detail is expertly designed and crafted. Deep greens, glittering champagne golds, tinted glass, and polished surfaces create a dream world with a material palette that is unmistakably La Mer.
For an extensive global campaign, a panoramic world of assets emerged from the hero film, including photo-real renderings and character explorations in a host of scenarios. As we venture through the party, we explore rooms inspired by different lines of products.
The Black Friday and Singles Day elements explored the grounds with their snowy gates, chauffeurs, and sleek automobiles.
With this exciting brand-direct work, we are proud to bring our special Hornet magic to the legacy of La Mer’s holiday campaigns.











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