Porsche

Porsche - The Legend of Pedro Rodríguez

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Speed Racer meets Akira in this homage to Porsche racing legend, Pedro Rodríguez.

Celebrating the legendary racing driver Pedro Rodríguez, Clubcamping, in collaboration with The Community and Porsche, brought to life a 60-second high-speed campaign honoring his feats, fifty years after his tragic passing.

To capture the essence of Pedro's iconic moments, Clubcamping employed a 3D model of the Porsche 917k as a foundational asset, and drew design inspiration from '60s and early '70s graphic design, movies, cartoons, TV shows, and key pop culture milestones.

The result is a visually stunning tribute that encapsulates the spirit and speed of Pedro Rodríguez's legacy.

Credits

Directors Clubcamping
‍Creative Direction: Mariano Fernández Russo
Art Direction: Juan Barabani
EP: Ana Sieglitz & Juliana Millán‍

Line Production: Carolina Cantero
‍Animation Direction: Mariano Fernández Russo
‍Animatic: Mariano Fernández Russo

Illustration: Juan Barabani & Victoria Farelli

2D and Motion Animation: Mariano Fernández Russo, Maricel Piazza, Emmanuel Zampalo, Franco Pelliciaro, Pablo Rago, Fernando Lamattina, Kate Pyor, Ana Artaza, Pendable Animation & Alcides Izaguirre‍

Clean Up: Alan Mohamed, Sofía Díaz, Gabriela Bosco, Daniela Donato, Julieta Culaciati, Clara Riavec & Rafael Pires

Compositing: Mariano Fernández Russo
Render: Yago Lopez

Sound (CC Director’s Cut Version)

Music: Facundo Capece

Sound Design: Felipe Barandalla

Client: Porsche‍

Agency: The Community Global CCO, Founder Jose Molla / Joaquin Molla

Executive Creative Director: Ricky Vior

Associate Creative Director: Gabriel Da Silva
Associate Creative Director: Rodrigo González

Content Creator Lead: Rosario Avila

EVP, Head of Integrated Production: Laurie Malaga

Maker/s (Producers) Executive Producer: Debi Rubiani